Getting people to find your website without making use of SEO is like asking them to hunt for treasure without a map.
The best-case scenario is they’ll be digging for hours and hours in random spots, with the faintest of faint hopes that they’ll eventually find what they’re looking for. The worst-case scenario is they’ll give up altogether and look elsewhere - likely to a competitor.
But wouldn’t it be so much easier if you could just hand them a carefully crafted map with a big X to mark the spot?
It would save your treasure seekers a lot of time and digging.
On-page SEO is the treasure map that leads visitors to your website. By optimizing your content, you can lead potential customers right to your doorstep, allowing you to rank high on Search Engine Results Pages (SERPs) and boost your business’s visibility and engagement.
But it can be difficult to fully wrap your head around everything that comes with search engine optimization; that’s why we’ve put together this comprehensive guide to help you. We’ll take you through the key elements of on-page SEO, and give you some tips and tricks that will help boost the optimization of your website.
But first, let’s cover the basics of what on-page SEO actually is.
What is on-page SEO?
Search engines use a complex and ever-changing algorithm in order to effectively rank web pages. They will look for different factors - such as behavioral, social, timely, and interactive - that show that the website is trustworthy, provides valuable information, is authoritative in the space, and is relevant to what the user is looking for.
Most search engine’s algorithm will rank a website based on these three factors:
1. On-page SEO
The process of optimizing the content on your web page in order to boost your search engine rankings and user experience. It is the changes that you make to your website that are visible to the user and to search engines.
2. Off-page SEO
The direct opposite of on-page SEO. Off-page SEO looks at the external factors of your website such as external linking, social sharing, and brand mentions across the web.
3. Technical SEO
This refers to the – you guessed it - more technical parts that aren’t covered by on-page or off-page. This includes things such as user behavior, user-action driven, and RankBrain - which is a search engine system put in place to better understand the user intent of a search query.
Why is on-page SEO important?
Building a profitable website isn’t as easy as putting some words and a few images down and clicking “Publish”. You have to delicately weave certain user and search engine specific elements throughout in order to be effectively ranked on search engines. And that’s where on-page SEO comes in.
A page that is rich with well-integrated SEO will show the search engine that it holds value to any potential visitors and customers. And the more trustworthy and valuable a page is, the higher the search engine will want to rank it on its search pages.
But having a high SERP ranking isn’t the main goal – it’s essentially the means to an end. If your main goal is facilitating organic traffic and growth, then on-page SEO is one of the most effective and important tools in your arsenal to accomplish this.
The key elements of on-page SEO
To make the most of on-page SEO and successfully put it to use, you first need to know what you’re improving and why.
We’ve put together a list of key on-page elements that need to be taken into consideration when working on optimizing your website. The on-page elements below will effectively give you the blueprint for SEO success.