Kiteworks Quadrupled Non-Brand Traffic with Quattr.
Kiteworks Quadrupled Non-Brand Traffic with Quattr.
Global Consumer Technology Brand
Consumer Technology & Software Solutions
Global | Headquarters: United States
This trusted consumer technology brand provides essential digital tools used by millions worldwide. Their comprehensive suite of desktop apps, mobile applications, and cloud services works seamlessly to boost your device's speed, enhance system performance, and provide secure web searches.
The company's Growth Marketing team, led by the Global SEO Manager, partnered closely with Quattr to implement an advanced AI-driven content optimization strategy. The team leveraged Quattr's GIGA (Growth Intelligence, Guidance & Automation) workflows to accelerate their content optimization process, significantly improving their content performance in both Google Search and AI search surfaces like ChatGPT, AI Overviews, and more.
THE CHALLENGE
As search behavior evolved and competition intensified, the majority of businesses faced declining organic visibility and engagement. Traditional content strategies weren't keeping pace with the dynamic search landscape and user expectations. To avoid this decline in organic visibility, the team needed to:
1. Find hidden growth opportunities in millions of search queries.
2. Refresh content faster than slow, quarterly cycles.
3. Build stronger internal links to help users and search engines discover more and create a sticky website experience.
THE SOLUTION
The team turned to Quattr’s GIGA (Growth Intelligence, Guidance, and Automation), an AI SEO Agent designed to convert first-party data into a precise, step-by-step optimization program. This allowed them to move with unprecedented speed and accuracy.
Instead of guessing which pages to optimize, the team used GIGA, which pulled the last 90 days of page‑level GSC data. In minutes, GIGA clustered thousands of keywords based on importance, revealing exactly which non-brand topics were driving clicks and, more importantly, where untapped potential existed. This data-first approach immediately focused their efforts on a cohort of 13 product-centric blog posts with the highest growth potential.
For each target cluster, GIGA analyzed the complete search landscape, including Classic Google Search, and AI search surfaces like ChatGPT, Perplexity, Bing, AI Mode, and AI Overviews. It automatically identified actual competitors and used its vector engine to compare the brand’s existing content against them.
GIGA then provided agentic reasoning, outlining precisely what information to add and where to add it, ensuring the refreshed content filled critical relevance gaps and provided more value than the competition. Human review was built in at every stage, allowing the team to scale with confidence.
Once the content was refreshed, GIGA scanned the brand's entire content library to recommend and place highly relevant internal links. Instead of using static keywords, it identified semantically related long-tail phrases for anchor text. This built powerful internal pathways that guided users and search crawlers, distributing authority from the refreshed articles to other important pages across the site, creating a sticky website experience.
THE RESULT
The impact of the GIGA-driven workflow was both immediate and substantial. By focusing on a small but strategic cohort of pages, the brand not only boosted organic visibility and AI search prominence, but also created a positive "Halo Effect" that lifted the entire site's performance.
Within the six-week period during which the 13 pages were updated, the results were dramatic. This targeted cohort experienced a 37% increase in clicks and a 52% increase in impressions compared to the previous six weeks. The number of keywords these pages ranked for grew by over 65%, demonstrating a significant expansion of their search footprint.
The benefits extended far beyond the 13 optimized pages. The improved topical authority and internal linking network created a site-wide lift. While nationwide clicks were trending downward due to Google’s June 2025 broad core update, the brand’s overall non-brand traffic increased by over 4% in six weeks following the optimizations with GIGA. This proved that targeted, data-driven optimizations could create a rising tide that lifts all boats.
Critically, this growth remained stable even through Google’s June 2025 broad core update, proving the resilience and strategic value of Quattr's GIGA workflow in today's volatile search environment.
Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth. Growth-driven brands trust Quattr and are seeing sustained traffic growth.
And we’re happy to share the wisdom. Here are some resources curated just for you:
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