Kiteworks Quadrupled Non-Brand Traffic with Quattr.
Kiteworks Quadrupled Non-Brand Traffic with Quattr.
This trusted consumer technology brand provides essential digital tools used by millions worldwide. Their comprehensive suite of desktop apps, mobile applications, and cloud services works seamlessly to boost your device's speed, enhance system performance, and provide secure web searches.
The company's Growth Marketing team, led by the Global SEO Manager, is responsible for driving organic growth across a massive and competitive digital landscape. They partnered closely with the Quattr team to diagnose a persistent decline in organic clicks that traditional tools couldn't explain, seeking a sophisticated, data-driven strategy to protect their visibility against a new kind of competitor.
THE CHALLENGE
The team faced a critical business challenge: despite stable keyword rankings, non-brand clicks from Google Search kept trending down. The impact on clicks and CTR was disproportionately severe, creating a problem their existing tools could not explain.
The cause was invisible and unpredictable. While the team was aware of Reddit's growing influence in the SERPs, URLs changed constantly, making it difficult to pinpoint which threads were siphoning demand or why traffic would suddenly collapse on certain days.
The breakthrough came when the team adopted Quattr’s Market Share metric as an analytical framework. This metric provided the necessary clarity by creating a daily scoreboard for organic visibility. It profiles every keyword segment by taxonomy, intent, country, and device, then converts rankings into a single, precise score using position-CTR curves and impression weighting.
This new lens on the SERP uncovered several critical findings that solved the mystery:
1. The Culprit Was Hidden Competition on Page 1: The traffic swings, which sometimes reached nearly 30% with limited rank movement, were not due to site performance. They were the direct result of Reddit appearing on page one.
2. A Direct, Causal Link Was Proven: The data showed an immediate cause-and-effect relationship. When Reddit threads surged, the brand's clicks dropped almost instantly in a near one-for-one trade-off in Market Share points.
3. The Impact Was Quantified: On days with high Reddit growth, the brand's non-brand CTR plummeted from ~1.3% to ~0.5%, and median clicks fell from ~4,931 to ~2,725.
4. The Scale of the Problem Was Massive: In a single quarter, Reddit’s presence grew from ~2,700 to over 5,000 page-one URLs across dozens of subreddits for the brand's keywords.
5. "Churn" Was Identified as an Accelerator: The analysis modeled how fast Reddit adds, consolidates, and removes threads on page one. This proved that when URL churn increased, the brand's click loss accelerated, even if its own rankings held steady.
THE SOLUTION
Based on the findings, the team implemented a systematic, three-phase strategy to move from insight to execution with Quattr.
The strategy was built on a meticulous and accurate data collection plan to model the real-time SERP environment. The process began with Taxonomy first, where Quattr’s Machine Learning (ML) Custom Query Classifier broke down the site by Site Categories and Search Intent to understand the context of every query.
From there, it used a representative sampling of the brand’s Google Search Console (GSC) queries to create a daily replay of page one, capturing every important competitive shift. The system then applied position-CTR modeling, estimating clicks by position and weighting them by impressions, to power the core Market Share metric.
With this reliable data stream, the team could move from data collection to active threat monitoring. The analysis in Quattr's Competitive Trends quickly revealed Reddit as the #1 competitor by Market Share growth going into the second quarter of 2025.
Working in ad-hoc Looker dashboards with the Quattr team, the brand could precisely measure the "churn windows" and quantify the same-day substitution effect. The direct outcome of this analysis was creating a sophisticated system of surge alerts, establishing clear risk thresholds for Reddit’s growth segmented by taxonomy, intent, and region.
This early-warning system enabled precise, automated responses:
1. Content was optimized using Quattr's Agent GIGA, which leveraged LLM insights to fix semantic gaps.
2. The Autonomous Internal Linking API strengthened authority by funneling link equity with vector-aware anchors.
3. The team built a living database of subreddits and threads for content mining, community engagement, and targeted placements.
THE RESULT
By leveraging Quattr’s Market Share, the brand moved from reacting to mysterious drops to proactively controlling its SERP environment.
The first major outcome was the complete elimination of guesswork. The formula connecting Reddit's growth to a loss of ~1.8K clicks per day provided a clear, budgetable impact, allowing the team to finally prioritize their efforts and justify their strategy with hard data. This new clarity, delivered through clear dashboards, showed them what was happening and precisely when and where to hedge with content refreshes.
This new level of insight fundamentally changed how the team worked. Their operational rhythm was transformed, with the response time to competitive surges shrinking dramatically from weeks to mere hours. This allowed them to check competitor growth before it could run rampant, proactively protecting valuable traffic in near real-time instead of analyzing losses afterward.
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The impact of this solution extended far beyond a simple defensive tactic, creating a durable advantage for the entire business. The Reddit Intelligence Graph, which tracks relevant subreddits and threads, became a permanent, living asset. It now fuels ongoing content ideas, provides a direct line into community engagement, and identifies opportunities for precision media buys, delivering strategic value well beyond the SEO team.
Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth. Growth-driven brands trust Quattr and are seeing sustained traffic growth.
And we’re happy to share the wisdom. Here are some resources curated just for you:
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