How to find the Google Ads queries losing share to competitors, brand noise excluded
Non-brand filter, CPC source, intent drill, query drill, two exclusion patterns to strip rival brand terms. The loss list is one sentence.
Before, the dashboard ritual
9 steps · 4 menus · 2 exclusions
- Open the Competitive dashboard
- Segment: Overall Market
- Dates: this week vs last
- Branded: Non-branded
- Traffic: google/cpc
- Query exclusions: two rival-brand patterns
- Drilldown → Intent
- Drill → Queries
- Sort by share change
After, one question
In paid search, which non-branded queries are we losing share on, excluding rival brand terms?
Paste it into Claude, ChatGPT or Cursor with Quattr MCP connected. No tool names, no field names, routing is the assistant's job.
The answer
In paid search, which non-branded queries are we losing share on, excluding rival brand terms?
Analysis plan, every step, resolved for you
- Routed to the governed workflow
paid-efficiency-review - Scope resolved before filtering
segment: Overall Market · Jul 26 to Aug 1, 2026 - 1 analysis queued
market_share_query (google/cpc, exclusions) - Honesty gates armed
scope echo · freshness
Two paid queries account for most of the week's slippage.
- Paid SOV
- 4.6% ▼ −0.7 pt paid competitors, tracked demand
- Biggest loss query
- "cheap website builder" −1.9 pt week over week
Gainers
- intranet software ▲ +2.1 pt +11.0%
Losers
- employee intranet ▼ −6.4 pt −22.8%
- intranet pricing ▼ −4.2 pt −15.1%
- best intranet tools ▼ −3.7 pt −12.9%
Impression share, not spend. Rival brand terms are excluded by the filter, so this is not the full auction.
Jul 26 to Aug 1, 2026 vs Jul 19 to 25google/cpcnon-brandsegment: Overall Market
⚠ Observationalas of Aug 1, 2026IllustrativeOpen in Quattr ↗
The exclusions travel in plain words, no regex ritual to rebuild next week.
A simulated conversation on fictional data, composed from this workflow's scenario by the same director that renders every demo on this site, scope, freshness and the ⚠ Observational marker are attached automatically, not written by hand.