Unique pageviews
also called Unique page views
Definition
The number of visits during which a page was viewed at least once, summed across the pages in scope.
How it's calculated
A sum of the unique-pageviews column supplied by the analytics export, with nulls read as zero.
Scope, grain and dimensions
- Grain
- One number per date range, or one row per breakdown value.
- Dimensions
- country · device · page · keyword · source_medium · intent · category
- Required filters
- date_range
- Aggregation
- Sums across rows. Because uniqueness is already resolved per row before the sum, a site total is a sum of per-page uniques and not a site-level distinct count.
- Metric type
- raw measure · unique pageviews
Data sources
Where you'll see this
Named reports that normally include this metric.
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Skills
Analysis verbs
web_analytics_overviewpop_significancefunnel_dropoff
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
Ask Quattr
- "How many unique pageviews did our content get?" Simulate this →
- "Which pages are viewed most?" Simulate this →
How to read it
Content consumption at page grain. It is the right denominator for page-level engagement questions and the wrong one for site-level reach, because summing per-page uniques counts a visitor once per page they saw.
Caveats, freshness and failure modes
A site total is a sum of per-page uniques, so a visitor who viewed five pages contributes five.
Nulls are read as zero.
Whole-domain only today.
- Freshness
- loads nightly, a same-day question gets yesterday's number, labelled as yesterday's.
Common failure modes
- Presenting a summed unique-pageview total as a reach or audience-size number.
Not the same as
The confusions that cause the most wrong decisions.
Unique pageviews Sessions Compare definitions →
Sessions are an approximate distinct count of visits; unique pageviews are a sum of per-page uniques. One visit can contribute many unique pageviews.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Metrics
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.