Per-prompt citation share
also called Citation % (prompts tab)
Definition
Your share of all citations awarded on one answer-engine prompt, across every tracked brand cited for it.
How it's calculated
(your citations for the prompt / all cited domains' citations for the prompt) × 100, returned empty when the prompt drew no citations at all. The two legs are the same rank query with and without the client filter, each summed per prompt and joined on the prompt key.
- Numerator
- Citations of your domain on that prompt.
- Denominator
- Citations of every cited domain on that prompt.
Scope, grain and dimensions
- Grain
- One prompt for one tracked segment over one date range.
- Dimensions
- prompt · answer engine · intent · branded vs non-branded · country · device
- Required filters
- tracker or tracked segment id · date range
- Aggregation
- Do not average these across prompts to get an overall citation share, each prompt carries its own denominator. The account-level citation rate is a separate measure.
- Metric type
- share · percent of that prompt's citations
Data sources
Where you'll see this
Named reports that normally include this metric.
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
ai_visibility_drilldown
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
Ask Quattr
- "On which prompts do we hold most of the citations?" Simulate this →
- "Which prompts cite everyone but us?" Simulate this →
How to read it
A prompt where the share is zero and the denominator is large is a coverage gap with demand behind it; a zero share on a prompt nobody is cited for is not a gap at all. Read the share and the prompt's total citations together.
Caveats, freshness and failure modes
Empty means the prompt drew no citations from any domain, not that you scored zero against a populated field.
When the all-domain leg returns no row for a prompt, the denominator falls back to your own citations and the share reads as one hundred percent. A complete-looking share on a thin prompt is worth checking against the prompt's citation total.
The prompt tab reads the market-share rank and brand-mention datasets. If the tracker has no market-share segment for the requested engine the tab returns no rows with a stated reason, rather than zeros.
Engines are non-deterministic: the same prompt can answer differently twice, so a prompt's share is a rate over repeated observation rather than a state.
A large share of citation inventory is third-party content, so a gap on a prompt is not automatically a case for a new page.
- Freshness
- ~1 day behind, Daily prompt runs, available the following day.
Common failure modes
- Averaging per-prompt shares into an account citation rate.
- Treating an empty share as a competitive loss rather than an uncited prompt.
Not the same as
The confusions that cause the most wrong decisions.
Per-prompt citation share Prompt share-of-voice percentage Compare definitions →
Neighbouring columns on the same row over the same population, differing only in what they count. This divides your prompt citations by every cited domain's citations; the share-of-voice percentage divides your weighted citations-plus-mentions by the same weighted total for all domains on that prompt.
Per-prompt citation share AI citation rate Compare definitions →
Same ratio at two grains. This divides within one prompt; the account-level share divides across the whole slice. Neither decomposes into the other, and a prompt where you hold every citation can sit inside a slice where you hold very few.
Per-prompt citation share Per-prompt mention share Compare definitions →
Separate measures with separate denominators on the same row: mentions count your brand being named on the prompt, citations count your URL being sourced for it.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.