Author name: Mahi Kothari
Mahi Kothari is a Senior Content Strategist at Quattr, an AI-powered SEO platform built for brands competing across both traditional search and AI-generated answers. She works at the intersection of content strategy, technical SEO, and AI visibility, and has spent 5+ years building the systems behind content programs that compound over time, not just the content itself.
Her foundational belief: most content programs underperform not because of weak writing, but because the infrastructure behind the writing is treated as an afterthought, the internal linking logic, the refresh cycles, the schema implementation, the architecture decisions made alongside developers.
Track record
Before Quattr, Mahi led content and SEO at a B2B SaaS company where she built the program from the ground up. In two years:
∙ Organic traffic grew from ~2,000 to 53,000 monthly visits
∙ Keyword footprint expanded from ~4K to 32K
∙ Domain rating moved from 32 to 67
∙ 300+ content assets managed end-to-end, from brief to publish
∙ Team of 7 writers hired, briefed, and overseen across the full editorial pipeline
∙ Article and HowTo schema implemented across 200+ pages
∙ 100+ high-authority backlinks built through guest posts, with no paid placements
∙ Full site migration to WordPress executed in direct collaboration with developers, including crawl issue resolution and site architecture restructuring
What she focuses on at Quattr:
At Quattr, Mahi covers the topics that sit at the frontier of how search is actually evolving: Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), LLM SEO, and AI visibility, specifically what it takes for a brand to surface in responses from ChatGPT, Gemini, and Perplexity, not just rank in traditional SERPs. She builds the workflows she writes about, including automation pipelines in n8n and content structured deliberately around how large language models retrieve and interpret information.
Her writing spans the full funnel: foundational explainers on how AI search works, BOFU content that helps teams evaluate tools and make buying decisions, and operational content on internal linking at scale, content refresh frameworks, and AI visibility measurement.
Credentials
BBA degree. Pursuing an AI-Enabled Digital Marketing & MarTech certification from IIT Roorkee. HubSpot certified in Marketing Hub and AI for Marketers.
